We live in interesting times.
Advances are half or even a third of what they were a year or two ago. I’ve heard reports from colleagues who are accustomed to high five-figure advances for their non-fiction narratives and how-to books getting offers in the mid or even low four figures. And that’s if an author can even get an offer.
Fiction seems to be particularly difficult to sell at any price right now.
The rejection of his latest manuscript drives home just how depressed the market is.
“This is really astonishing,” says Ron Hogan, senior editor of Galleycat.com, a website devoted to publishing news. “I mean, this is John Sayles! You’d think there would be some editor who’d be proud to say, ‘I brought the new John Sayles novel to this house.’ ”
Anthony Arnove, Sayles’ literary agent, sent the novel out on a first round of submissions last fall, and recently sent it to another group of editors. His goal is to land a deal with a deep-pockets publisher who can promote the sprawling, epic tale about racism and the dawn of U.S. imperialism.
Sayles’ 1977 novel, “Union Dues,” was nominated for the National Book Award and the National Book Critics Circle Award. “The Anarchists’ Convention,” his comic short story about aging Jewish lefties, has become an American classic.
But Sayles’ earlier novels weren’t bestsellers and traditional publishers are looking for sure things. Nevermind that, as anyone who has ever browsed a remainder table knows, the sure thing doesn’t exist.
So, what should an author who has a good manuscript do? In my opinion, as traditional publishing opportunities shrink, and non-traditional opportunities expand, the best thing an author who is willing to bet on his or her own prose can do is become a publisher. I don’t mean that authors should send their manuscripts off to iUniverse or Lulu, pay a few hundred bucks, and keep their fingers crossed. That may seem an inexpensive option but it’s probably going to get you exactly nowhere. The cheap solution is actually an expensive one if nobody knows your book exists or wants to buy it.
Become a real publisher, if you have the time, money, marketing understanding, and willingness to work as you never have before for your book’s success.
More on what this means in terms of budget, planning, and everything else, in subsequent posts.
– Anita Bartholomew