Ask The Editor

March 6, 2009

Barnes&Noble to challenge Amazon in ebooks

Barnes&Noble is buying Fictionwise, an ebook seller that will allow it to open an ebook store and go head-to-head against Amazon in the ebook business.

It’s a smart move. Amazon just announced that its Kindle application will be available on the iPhone. But Fictionwise, the new B&N acquisition, is already available on iPhones, on which it offers thousands of titles.

And, unlike Kindle titles, which require using Kindle as the application, either on the Kindle device or a supported iPhone or iPod, Fictionwise titles can be read on a variety of applications and devices. That means that there are fewer limits on its expansion. Amazon has tried, in every area where it’s become the leader, to crowd out the competition. When it comes to technology, however, if history is any guide, you want an application to be broadly adopted across platforms, not limited to a few.

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