Ask The Editor

November 22, 2008

“Twilight” books sell the movie — will the movie sell the books?

Filed under: Commentary,The Publishing Biz — editorialconsultant @ 6:03 pm

Whoever says that kids don’t read any more hasn’t been paying attention.The last two publishing mega-blockbuster book series were targeted to young adults. First came the teen wizards of Harry Potter and now we have the teen vampires of the “Twilight” series.

The new movie based on the latter is expected to get even more kids reading:

Elayne Rapping, a professor at Buffalo University specializing in pop culture, said books were extremely important in drawing people to movies, especially teenagers, and it often works the other way around too.

“This is an age group where people’s social communities are the most important thing in deciding what cultural products they’re going to be consuming,” she said. “Everybody wants to read the same books.”

The five “Harry Potter” movies have raked in more than $1.4 billion in the United States and Canada, and the publicity surrounding them stoked already stellar book sales.

Other epic fantasy films that boosted book sales were “Narnia” and the “Lord of the Rings” trilogy, both decades-old classics that engaged a whole new generation with the films.

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