Ask The Editor

May 4, 2009

With all the buzz about e-readers, is anyone e-reading?

The headlines shout that there’s a new Kindle in the works, said to be larger screen to accommodate textbooks, newspapers and magazines.

But wait, say other commentators, that’s so ho-hum. The real news is that Apple is developing a tablet reader that will knock off the competition.

Maybe, say yet others, but just wait until Plastic Logic comes out with its own e-reader. Or Hearst. Or News Corp. These technological advances may just save the newspaper (without actual paper, of course).

This is all very exciting, but … what percentage of the reading public either has already adopted the new technology or expects to in the next year or so?

We know this is the future. What we don’t know is when, exactly, we expect this future to be embraced by significant numbers of readers. And, if it isn’t embraced by significant numbers of readers, and soon, technology is unlikely to do much for newspapers.

- Anita Bartholomew

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